eHive Object Details

Name/TitleMacRobertson's Old Gold graphics

About this object2 images of MacRobertson's Old Gold graphics.

For a high resolution version of this image, contact Royal Historical Society of Victoria.

MacRobertson's was a confectionery company started in Fitzroy, Victoria by Macpherson Robertson (1859 - 1945) in 1880.

By the early 1900s MacRobertson's had established a reputation for quality and variety and gained a major share of the confectionery market over the English imports.

The MacRobertson's brand was responsible for Cherry Ripe, Freddo Frog and Old Gold which continue today with the Cadbury Schweppes company which absorbed the company in 1967.

Due to Macpherson Robertson's prolific philanthropy, the MacRobertson name appears on some Melbourne locales including the MacRobertson Girls' High School and MacRobertsonland in Antarctica.

Referenced from the Australian Dictionary of Biography and from "MacRobertson: the chocolate king" by Jill Robertson.

MakerMacRobertson (Firm)

Maker RoleManufacturer

Measurements21.3 cm x 16.4 cm (full-plate glass negative)

Object TypePhotograph

Subject and Association KeywordsManufacturing

Subject and Association KeywordsRobertson, Macpherson, Sir, 1859-1945

Subject and Association KeywordsConfectioners and confectionery

Subject and Association KeywordsSignage

Named CollectionImages - MacRobertson Collection

Object numberGN-MAC-076

Copyright LicenceAll rights reserved